Conference Chair & Committee

Prof. Sergius Koku

Florida Atlantic University,
Boca Raton,
Florida, USA.

Prof. Serigus Koku is a tenured full professor at the Florida Atlantic University, Boca Raton, Florida, USA. He holds the JD from the University of Miami School of Law, PhD (Finance and Marketing) MBA (Finance) and MA (Applied Economics), all from Rutgers University, MBA (Marketing) from Oregon State University, and BA Finance (Summa Cum Laude) from University of the Virgin Islands. Prof. Koku is a well known interdisciplinary researcher.

Assoc. Prof. Dr. Nguyen Thi Tuyet Mai

Ph.D. in marketing, National University of Singapore, 2003
MBA, Boise State University (USA), 1995
B.A., National Economics University (Vietnam), 1983

Dr. Nguyen Thi Tuyet Mai currently is Deputy Editor-in-Chief of Journal of Economics & Development at the National Economics University, Vietnam. She has taught a number of local and international PhD and MBA programs. She has visited and worked as a visiting scholar at universities in the US, Japan, and Laos. Dr Mai has also developed and delivered various training courses and consulting projects related to marketing management, customer service, selling skills, and research skills for local and international organizationsin Vietnam.

Dr. Mai’s research interests include consumer behaviours, macro-marketing, and entrepreneurship. Her research has been appeared in reputable international and local journals, including: Journal of International Marketing, Journal of Macromarketing, Journal of Marketing Theory and Practice, Journal of Business Venturing, Asian Business & Management, Journal of Asia-Pacific Business, Organizations and Markets in Emerging Economies, and Journal of Economics and Development. She currently is a member of the Academy of International Business (AIB), the Macromarketing Society, and the International Society for Markets and Development (ISMD).

Organizing Committee

Dr. Nguyen Thi Hoang
Lecturer in Marketing
Posts & Telecommunications Institute of Technology

Dr. Nguyen Thi Hoang Yen is lecturer in marketing at Posts & Telecommunications Institute of Technology (Vietnam). In 2010, she obtained her PhD in management science (marketing) from the University Paris Est Creteil (ex-University Paris 12) in France. Before that, she completed her DEA (master of research) in management science at the University Panthéon-Assas (University Paris 2) in France (in 2003) and MBA at the French-Vietnamese Center for Management Education (CFVG) in Vietnam (in 2002). Her research interests include corporate/brand image, consumer behavior in the context of digitalization, social media marketing and its influence on consumer behavior. She is also interested in research topics related to consumer adoption of technological services.

Dinh Huu Thanh
President & CEO of Bee Logistics Corp.
Managing Director of EDINS, Vietnam.

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