Prof. Sergius Koku
Florida Atlantic University,
Conference Co - Chair
Assoc. Prof. Dr. Nguyen Thi Tuyet Mai
Ph.D. in marketing, National University of Singapore, 2003
MBA, Boise State University (USA), 1995
B.A., National Economics University (Vietnam), 1983
Welcome to The 6th International Conference on Marketing 2018 (ICOM 2018)
The International Institute of Knowledge Management welcomes you to 6th International Conference on Marketing 2018 (ICOM 2018) which is scheduled to be held from 11th to 12th October 2018 in Hanoi, Vietnam under the theme “Marketing in the 21st Century”. The organizing committee invites all academics, scholars, thinkers, scientists, practitioners and corporate and public policy-makers around the world to grab this precious opportunity which makes the milestone in the field. The conference will feature renowned keynote speakers, world class experts and academics, innovation showcases, brainstorming sessions, knowledge sharing and networking opportunities while enjoying the beauty of Vietnam.
CALL FOR PAPERS
The International Institute of Knowledge Management call for abstracts to the 6th International Conference on Marketing 2018 which will be held in 11th – 12th October 2018 in Hanoi, Vietnam under the theme “Marketing in the 21st Century”
Marketing as a business activity has been defined variously by various marketing scholars (see Hunt, 1976, Kotler, 2011) and by various Marketing Associations (see the American Marketing Association, 2007). However, all the different definitions reflect a common theme of marketing as a process and an activity. Marketing as a business activity is dynamic and has evolved over the years to address business and consumer needs of the period. Marketing as a thought or an area of study has also evolved to reflect changing practices and enriched by the continuous dialog with other disciplines.
Dinh Huu Thanh
President & CEO of Bee Logistics Corp.
Managing Director of EDINS, Vietnam.
Dr. Nguyen Thi Hoang
Lecturer in Marketing
Posts & Telecommunications Institute of Technology
- Abstract submission deadline
15th March 2018
- Early Bird registration deadline
30th June 2018
- Conference day
11th – 12th October 2018
- Post Conference tour
13th October 2018
Be an oral presenter of the conference and present your research to a truly international audience. Since time slots are limited send your abstract today
Send your research paper to be a poster presenter at the conference and show your research work to the audience throughout the conference days. A good opportunity for extended discussions.
Attend, Network and Share
Attend the conference as a listener. Grab the most updated subject knowledge, meet the international community, Share your thoughts and get recognized.
Be a virtual presenter
If you can’t attend the conference in person but still you need to build your career with the international community? So, join as a virtual presenter. All the publication benefits are included.
All accepted abstracts will be published in the conference abstract book with ISBN. All full papers will be accepted through a double blind reviewed process and will be published electronically with ISSN in proceedings with a DOI number (DOI prefix: 10.17501).
We will index all accepted full papers in CABI Publishers and submit the proceedings to be indexed in the Thomson Reuters, SCOPUS, Mendeley, Google scholar and CiteULike for possible Indexing.
- Submitting for all major indexing
- Double-blind peer reviewing
- International scientific commitee
- ISSN and ISBN
- Free online publication
- Digital preservation
- Opportunity to publish with well-reputed journals
- Easy guidance and year-round support center